This blog is a guest post from the brand experts at Brava Marketing Promotions. Promo products, such as promotional ice packs are perfect for your business. However, before making use of them sometimes it helps to understand the do’s and don’ts of marketing your brand with promotional items.
Some business owners believe that picking out some cool items, putting their logo on it, and handing them out is all that is involved in using promo products. However, there is a lot more to it than that. Using promotional items for your business is a financial investment. There are few things you should know to protect that investment.
Below we share the do’s and don’ts of marketing your business with promo products.
DO Understand Your Target Audience
Who’s going to receive your promotional products? If you want your giveaways to have marketing impact, you should take some time to understand your target audience. It is best to review your customer profile by considering the following factors:
- Demographics – Information about your clients’ age, gender, geographical place, earnings range, education, and more.
- Psychographics – Dig a little deeper to understand the lifestyle information of your potential customer; inclusive of their hobbies, mindsets, habits, values, and interests.
Understanding these details about your target marketing audience gives you a better insight into the promo products that will work for your business. Selecting a marketing product just because it is cool can result in wasted money and time.
DO – Look at What Your Competitors Are Doing.
You can carry out research to find out the promotional products that other businesses are using in your industry. If the majority of your competitors are investing in the same type of promo items, then there is no need to re-invent the wheel. After all, if your target audience is using or wearing the promotional items of your competitor, then incorporating a similar strategy would significantly benefit the marketing of your product or service.
However, the purpose of looking at your competitor’s promotional items is not to be a direct copy. Instead, you can use the information as a guide, but make sure to include creative means of grabbing the attention of your potential clients.
DO – Think of Clever Ways to Get the Attention of Your Customers.
When you are deciding on promotional items, you do not have to resort to the same old, comfort zone products. Many business owners will go straight for the traditional mug and pens. These promotional products are like the staple choices for marketing. However, if you are at a tradeshow and your competitors took the same traditional approach, how will you stand out? It makes good marketing sense to find creative ways to utilize the full range of promo products available to your industry.
You should start by thinking of ways to make an impression on your audience. Potential customers are frequently bombarded with promotional products. Don’t allow your promo items to get caught in the pile that just get thrown away later. You may consider using street groups or brand ambassadors, interactive online promotions, or a marketing strategy that includes rewards.
DON’T Be Cheap
You should always remember that promo products are a financial investment. Do not compromise quality to save a few dollars. If you go for the least expensive promotional items, you run the risk of potential customers associating those cheap gifts with your brand.
That’s not to say you need to spend huge dollars for your advertising products to be effective. You can get high-quality marketing items and still keep within your budget. Your business has more to gain by using promotional products that are intriguing and enticing to a potential customer, instead of getting a truckload of cheap gifts that may end up in the garbage.
DON’T Give Out Promo Products Without a Strategy
Do you have a game plan for your promo products? If you don’t know why you are giving out marketing items, then you may be doing something wrong. It is important to develop a strategy that outlines your objectives to build brand awareness with your selected promotional items.
As a business owner, you should never purchase promotional products without understanding why you’re making the investment. Here are some useful considerations:
- Brand name awareness – Do you wish to spread the word about your business?
- Consumer commitment – Will the products be given out to keep customers?
- New company – Do you want to gain new customers?
- Rewards – Do you want to motivate your target audience to do something?
- Thank-you presents – Will the marketing items be used as tokens of appreciation?
- Gift-with-purchase – Will the promotions be offered as giveaways when consumers purchase something?
Without a solid strategy, trying to market your business with promo products is like walking in the dark.
Now that you know the do’s and don’ts of using promotional items to market your business, it is essential that you avoid the pitfalls. There is more to promotional products than you may think. Whether you are new or existing business promo items is an effective way of getting the good news about your product or services to your target audience and build brand awareness.